ZOE ALEXANDER

AUSTIN, TX * 512.413.6026 * zoe@zoealexanderphoto.com


PROFESSIONAL SUMMARY

Seventeen years of strong creative experience within the foundation of creative marketing: commercial photography (stills/video), high-end digital imaging, motion graphics, video production, and project management in an in-studio/agency environment complimented by knowledge of successful business operations providing an impressive proven record in business growth and recognition each year.

EXPERT HIGHLIGHTS

Photography & video * Canon DSLRs/lenses * Lighting: natural/strobe * Adobe Creative Suite * Image processing * CaptureOne * Final Cut Pro X  * MAC & PC formats * Chroma/Green Screen * Storyboarding * Animation * Blogging * Sound production * In-studio & on-location * Contracts & Budgeting * Pop culture & High- Fashion * Location Scouting * Talent recruitment * SWOP/Printing logistics * Creative direction * Photoshop CC * Audition CC * After Effects CC * Lightroom CC * Illustrator CC * Premiere Pro CC • Closed-Captioning * Social Media

 
 
DIGITAL MEDIA SPECIALIST / LEAD PHOTOGRAPHER                                                                                                    1/2016 - PRESENT
  • Video producer between production houses and clients, such as Verizon Small Business and Acorda Therapeutics
  • Manage production schedules and agendas for all entities involved within the video
  • campaigns
  • In-house photographer (still/video) providing original content for both clients and internal
    staffing, and events
  • Still & video editing, motion graphics, and sound production through mastering the Adobe
    Creative Cloud such as, but not limited to, Photoshop, Premiere Pro, After Effects,
    Audition
  • Generate closed-captioning for all of Verizon Small Business videos on Youtube
  • Participate in selections of talent including: actors, voice-over actors, music, production
    houses, and independent contractors
  • Produce close-captions for all videos created for clients in both English and Spanish
  • Assist with conceptual development, scripts, and storyboards
  • Provide original animated production, such as open title credits
  • Produce illustrations for client, Verizon Small Business
  • Update content for agency website through Squarespace
  • Generate creative briefs for the team, clients, and contractors
  • Communicate between legal, branding, and agency for approval on creative content per
    project
  • Creative participation and reviews of brand development for agency and clients
  • End of the month invoicing for agency and clients
  • Operations management: responsibilities include NDAs and RFPs, documenting
    company expenses, including contractor invoicing, billing, travel expenses, events
  • Ambassadorship and drafting proposals for new opportunities
  • Collaborate and manage agency and clients’ business presence across social media
    channels, including, Twitter, Facebook, LinkedIn, Youtube and Instagram
  • Responsible for providing and proofing original content across social media channels,
    including blog posts, tweets, status updates, photos and videos.
  • Leverage analytic tools to provide progress reports and insights
  • eCRM coding & Litmus testing for client, Verizon Small Business

     

ZOE ALEXANDER PHOTO

LEAD PHOTOGRAPHER (stills/video) / CREATIVE DIRECTOR                                                                                      1/2000 - PRESENT
  • Successful completion of commercial photography & video assignments requiring planning, follow through, and result that meet client objectives
  • Photography for advertising, media, and branding agencies
  • Photography in fashion, product, editorial, lifestyle, and celebrity
  • Management of up to 10 crew members depending on project
  • Creative Director in the creative concept and design process of all photo shoots
  • Manager of detailed image editing of all selected images including graphic design formats
  • Web page developer for discreet viewing of client selection and FTP transfers
  • Project management with an ability to break down complex problems into manageable
    goals
  • Contract negotiations and invoicing
  • Multiple publishing of high-end clients: Nordstrom (Austin), Neiman Marcus (Austin),
    American Advertising Association, The Creative Group, GSD&M, The Source magazine, Austin Business Journal, Houston Business Journal, M&V magazine
     

GOLFSMITH INTERNATIONAL (now Golf Galaxy) 

DIGITAL IMAGING SPECIALIST / STUDIO PHOTOGRAPHER / VIDEO EDITOR                                                                 6/2012 - 7/2014
  • Management of processing and catalog of all soft-line/hard-line turn-ins
  • Participation in weekly creative briefs within the entire marketing group and VP of Market
  • Color correction and retouching skin tone, body shape, clothing and product refinement,
    color/contrast control for the web in a high volume production environment
  • Clipping masks / image replacements, RGB/CMYK conversions, and edit work quickly
    without sacrificing overall image quality
  • Multiple publishing in Sports Illustrated, Golf Magazine, and Golf Digest
  • Product & e-commerce photography, and events for all Golfsmith and Golftown brands
  • Photography and styling of models, mannequins for web/print catalogue platforms
  • Product lay-downs & table-top photography
  • Attend merchandise turn-in meetings
  • Utilizing appropriate lighting, lenses and other equipment for professional results
  • Talent and location scouting
  • Staging in accordance to the Creative Director’s vision and team
  • Assisting senior studio photographer with equipment, staging, and lighting as needed
  • Understanding and execution of green screen projects, color balance
  • Sound production: recording, balancing, equalizing
  • Editing & compression of videos
  • Excellent time management on executing projects while wearing multiple hats within the studio

EDUCATION & CERTIFICATIONS

ASSOCIATES OF FINE ARTS - ART:  2010 – 2013

  • Certification in Visual Communications / Interactive Web & Graphics Design
  • Austin Community College – Austin, TX

ELANCE.COM: 2013 – CURRENT

  • Certified: Expert in Photography
  • Certified: Expert in Photoshop CS6

AWARDS & HONORABLE MENTION

2017 VIDEOGRAPHER AWARDS

  • MUSIC VIDEO SUBMISSION: “Nikki” by Violet Crush
    • WIN: Distinction Award: Best Music Video
    • WIN: Distinction Award: Best Direction
    • WIN: Distinction Award: Best Editing

 

HERMES AWARDS 2017

  • CAMPAIGN: The Many Faces of OFF
    • WIN: GOLD - Facebook video: Brenda
    • WIN: HONORABLE MENTION - Facebook page

 

THE COMMUNICATOR AWARDS 2017

  • CLIENT: ACORDA THERAPEUTICS, INC
  • CAMPAIGN: The Many Faces of OFF
    • WIN: Award of Distinction: Content & Marketing-Community Building & Engagement

 

AVA DIGITAL AWARDS 2017:  

  • CAMPAIGN: The Many Faces of OFF
    • WIN: PLATINUM - On-camera talent; Interactive Brand Experience; Facebook Overall; Informational; Graphics/Design -
    • WIN: GOLD - Videography; Editing; Motion Graphics; Microsite; Medical External; Directing; Social Media Site; Facebook Engagement; Cinematography

 

THE STEVIE AWARDS 2017

  • CLIENT: ACORDA THERAPEUTICS, INC 
  • CAMPAIGN: The Many Faces of OFF
    • WIN: Silver - Motivational (Facebook page)
    • WIN: Bronze - Motivational (Facebook video - Brenda;s Story)

 

THE LOVIE AWARDS 2017

  • CLIENT: ACORDA THERAPEUTICS, INC 
  • CAMPAIGN: The Many Faces of OFF - Facebook page
    • Shortlist WIN: Best Education & Discovery
    • Shortlist WIN: Best Social Video Series

 

THE WEBBY AWARDS 2017

  • CLIENT: ACORDA THERAPEUTICS, INC 
  • CAMPAIGN: The Many Faces of OFF
    • Webby Honoree: Social: Health & Fitnes

 

AVA DIGITAL AWARDS 2017

  • CLIENT: ACORDA THERAPEUTICS, INC 
  • CAMPAIGN: The Many Faces of OFF
    • WINS (5): PLATINUM: On-camera talent; Interactive Brand Experience; Facebook Overall; Informational; Graphics
    • WINS (8) GOLD: Videography; Editing; Motion Graphics; Microsite; Medical External; Directing; Social Media Site; Facebook Engagement

 

GDUSA: 2017 HEALTH + WELLNESS DESIGN AWARDS 

  • CLIENT: ACORDA THERAPEUTICS, INC
  • CAMPAIGN: The Many Faces of OFF
    • WIN: Television, Film & Video

 

GDUSA: 2014 AMERICAN IN-HOUSE DESIGN AWARDS (selected over 4,500 entries)

  • WIN: 1st place - Golfsmith Holiday gift card design (Digital Imaging Specialist as part of the creative team)
  • WIN: 1st place - Golfsmith AdjustAbility direct mailer design (Digital Imaging Specialist as part of the creative team)

 

2014 GOLFSMITH INTERNATIONAL GENERAL MANAGERS CONFERENCE

  • PROJECT: Conference documentary
  • ROLE: Roaming Reporter, Video Editor, Animation Specialist
  • RESPONSE: Received a standing ovation by over 250 GSI general managers & guests
    • Congratulatory 2 min. speech by the CEO of Golfsmith International, Sue Gove
    • To view conference video: http://youtu.be/ISOxvGmgjM0

 

2014: HONORABLE MENTION FOR OUTSTANDING VIDEO PRODUCTION

  • DONER (national advertising agency)

AFFILIATIONS

Professional Photographers of America (PPA): Member (Current)

American Photographers of America (APA): Member (Current)

American Institute of Graphic Arts (AIGA): Member (2010-2013)

Austin AdFed - Austin Advertising Federation: Member (2010-2013)

American Advertising Federation (AAF): Freelance Photographer (2010-Current)

The Creative Group – Contracted Photographer/Digital Imaging Specialist (2011-Current)

Eivan’s Photography & Video: Contracted wedding photographer (2014-2016)


CLIENTS

  • Verizon
  • The Harlem Globetrotters
  • Nordstrom (Austin store)
  • Neiman Marcus (Austin store)
  • Golfsmith International
  • Nationstar
  • American Advertising Federation
  • Finell Designs
  • The Source magazine
  • Austin Business Journal
  • Houston Business Journal
  • GSD&M
  • Evertune
  • Ascend-Marketing
  • Zilliant
  • Acorda
  • Prista
  • CLEANfuel
  • Culinary Consultants
  • Natalie Lambert Designs
  • DWE Interprises
  • Ribbecke Guitars
  • Tabernus  
  • Yellowfin Strategy & Design
  • 97 Degrees West
  • Red Eyed Fly
  • Austin Speed Shop
  • Austin Bengals Cattery
  • Art of Wigs
  • Plastic Surgery Center of Austin
  • North Austin Medical Center
  • Live Oak-Gottesman
  • And many more…