Zoé Alexander

Thermoworks

• Led creative direction across campaigns, product launches, ecommerce, and digital marketing channels
• Directed 150+ productions/year across advertising, social, email, and product marketing
• Defined brand expression across PPC, Amazon PDP, lifecycle marketing, and product storytelling
• Contributed to surpassing end-of-year revenue targets by +7% through aligned creative execution
• Built and implemented DAM and workflow systems (Wrike), increasing creative output efficiency by ~45%
• Managed external agencies, vendors, and production partners overseeing budgets, timelines, and deliverables
• Partnered across marketing, product, and leadership teams to drive cohesive, performance-aligned campaigns

Nutricost (Contract)

• Led creative direction for high-volume, performance-driven product campaigns across Amazon and DTC channels
• Directed launch creative for a hydration product campaign that sold out in 48 hrs on Amazon
• Developed multi-channel assets across paid social, PPC, product listings, and digital marketing
• Built scalable creative templates and frameworks supporting rapid product expansion
• Increased production efficiency by 12% through structured workflows and asset standardization
• Managed and guided a creative team of up to 4

Thrasio — 200+ Brand Amazon Portfolio

• Produced high-volume product and lifestyle creative across a 200+ brand portfolio
• Developed scalable visual systems and templates ensuring consistency, efficiency, and conversion
• Delivered fast-turn creative across multiple categories, campaigns, and ecommerce channels
• Collaborated within a cross-functional creative team of up to 10
• Executed performance-driven creative optimized for ecommerce environments and rapid product launches

Ascend Marketing — Verizon Enterprise, Acorda Therapeutics

• Led creative production for 30+ enterprise campaigns across digital and video channels
• Developed storyboards, visual concepts, and final assets across multi-format executions
• Managed external agencies and production partners (10+ creatives), overseeing timelines and brand alignment
• Partnered with legal, marketing, and executive stakeholders to ensure compliance and cohesive delivery
• Reduced production costs by 38% through workflow optimization and vendor management

Zoé Alexander Creative

• Directed integrated campaigns across digital, ecommerce, social, and brand marketing channels
• Led cross-functional teams including designers, videographers, and external partners
• Developed brand systems ensuring consistency across campaigns, content, and customer touchpoints
• Advised founders and executive teams on brand positioning, campaign strategy, and scalable creative systems