CURRICULUM VITAE


PROFESSIONAL SUMMARY

Nineteen years of strong creative experience within the foundation of creative marketing: commercial photography (stills/video), high-end digital imaging, motion graphics, video production, and project management in an in-studio/agency environment complimented by knowledge of successful business operations providing an impressive proven record in business growth and recognition each year.


EXPERT HIGHLIGHTS

Photography & video * Canon DSLRs/lenses: Canon 5D mark III & Sony Alpha 7 mark IV * Lighting: natural/strobe * Adobe Creative Suite * Image processing * CaptureOne * Final Cut Pro X * MAC & PC formats * Chroma/Green Screen * Storyboarding * Animation * Blogging * Sound production * In-studio & on-location * Contracts & Budgeting * Pop culture & High- Fashion * Location Scouting * Talent recruitment * SWOP/Printing logistics * Creative direction * Photoshop CC * Audition CC * After Effects CC * Lightroom CC * Illustrator CC * Premiere Pro CC • Closed-Captioning * Social Media * Key Shot: 3D rendering


EXPERIENCE

SPINDLE 360

DIRECTOR OF PHOTOGRAPHY & VIDEO (interim- 2 month contract) 6/2019 to 8/2019

  • Directed original visual assets of e-commerce products in both video and still formats

  • Developed 3D product renders using Key Shot

  • Responsible for selects and edited both stills and video using Premiere Pro & PS

  • Oversaw photography support team and interns, casting, props/staging, location scouting

  • Provided creative direction in the absence of the creative director

  • Designed and successfully implemented practical solutions to produce optimum functionality of an otherwise dysfunctional photography studio

ASCEND MARKETING

DIGITAL MEDIA SPECIALIST / LEAD PHOTOGRAPHER 1/2016 - PRESENT

  • Video producer between production houses and clients, such as Verizon Small Business and Acorda Therapeutics

  • Manage production schedules and agendas for all entities involved within the video

  • campaigns

  • In-house photographer (still/video) providing original content for both clients and internal staffing, and events

  • Still & video editing, motion graphics, and sound production through mastering the AdobeCreative Cloud such as, but not limited to, Photoshop, Premiere Pro, After Effects,Audition

  • Generate closed-captioning for all of Verizon Small Business videos on Youtube

  • Participate in selections of talent including: actors, voice-over actors, music, production houses, and independent contractors

  • Produce close-captions for all videos created for clients in both English and Spanish

  • Assist with conceptual development, scripts, and storyboards

  • Provide original animated production, such as open title credits

  • Produce illustrations for client, Verizon Small Business

  • Update content for agency website through Squarespace

  • Generate creative briefs for the team, clients, and contractors

  • Communicate between legal, branding, and agency for approval on creative content per project

  • Creative participation and reviews of brand development for agency and clients

  • End of the month invoicing for agency and clients

  • Operations management: responsibilities include NDAs and RFPs, documenting company expenses, including contractor invoicing, billing, travel expenses, events

  • Ambassadorship and drafting proposals for new opportunities

  • Collaborate and manage agency and clients’ business presence across social media channels, including, Twitter, Facebook, LinkedIn, Youtube and Instagram

  • Responsible for providing and proofing original content across social media channels, including blog posts, tweets, status updates, photos and videos.

  • Leverage analytic tools to provide progress reports and insights

  • eCRM coding & Litmus testing for client, Verizon Small Business

     

ZOE ALEXANDER PHOTO

DIRECTOR OF PHOTOGRAPHY & VIDEO 1/2000 - PRESENT

  • Successful completion of commercial photography & video assignments requiring planning, follow through, and result that meet client objectives

  • Photography for advertising, media, and branding agencies

  • Photography in fashion, product, editorial, lifestyle, and celebrity

  • Management of up to 10 crew members depending on project

  • Creative Director in the creative concept and design process of all photo shoots

  • Manager of detailed image editing of all selected images including graphic design formats

  • Web page developer for discreet viewing of client selection and FTP transfers

  • Project management with an ability to break down complex problems into manageablegoals

  • Contract negotiations and invoicing

  • Multiple publishing of high-end clients: Nordstrom (Austin), Neiman Marcus (Austin),American Advertising Association, The Creative Group, GSD&M, The Source magazine, Austin Business Journal, Houston Business Journal, M&V magazine

GOLFSMITH INTERNATIONAL (now Golf Galaxy) 

DIGITAL IMAGING SPECIALIST / STUDIO PHOTOGRAPHER / VIDEO EDITOR 6/2012 - 7/2014

  • Management of processing and catalog of all soft-line/hard-line turn-ins

  • Participation in weekly creative briefs within the entire marketing group and VP of Market

  • Color correction and retouching skin tone, body shape, clothing and product refinement,color/contrast control for the web in a high volume production environment

  • Clipping masks / image replacements, RGB/CMYK conversions, and edit work quicklywithout sacrificing overall image quality

  • Multiple publishing in Sports Illustrated, Golf Magazine, and Golf Digest

  • Product & e-commerce photography, and events for all Golfsmith and Golftown brands

  • Photography and styling of models, mannequins for web/print catalogue platforms

  • Product lay-downs & table-top photography

  • Attend merchandise turn-in meetings

  • Utilizing appropriate lighting, lenses and other equipment for professional results

  • Talent and location scouting

  • Staging in accordance to the Creative Director’s vision and team

  • Assisting senior studio photographer with equipment, staging, and lighting as needed

  • Understanding and execution of green screen projects, color balance

  • Sound production: recording, balancing, equalizing

  • Editing & compression of videos

  • Excellent time management on executing projects while wearing multiple hats within the studio


EDUCATION & CERTIFICATIONS

ASSOCIATES OF FINE ARTS - ART:  2010 – 2013

  • Certification in Visual Communications / Interactive Web & Graphics Design

  • Austin Community College – Austin, TX

ELANCE.COM: 2013 – CURRENT

  • Certified: Expert in Photography

  • Certified: Expert in Photoshop CS6


AWARDS & HONORABLE MENTION

2017 VIDEOGRAPHER AWARDS

  • MUSIC VIDEO SUBMISSION: “Nikki” by Violet Crush

    • WIN: Distinction Award: Best Music Video

    • WIN: Distinction Award: Best Direction

    • WIN: Distinction Award: Best Editing

 

HERMES AWARDS 2017

  • CAMPAIGN: The Many Faces of OFF

    • WIN: GOLD - Facebook video: Brenda

    • WIN: HONORABLE MENTION - Facebook page

 

THE COMMUNICATOR AWARDS 2017

CLIENT: ACORDA THERAPEUTICS, INCCAMPAIGN: The Many Faces of OFFWIN: Award of Distinction: Content & Marketing-Community Building & Engagement

 

AVA DIGITAL AWARDS 2017:  

  • CAMPAIGN: The Many Faces of OFF

    • WIN: PLATINUM - On-camera talent; Interactive Brand Experience; Facebook Overall; Informational; Graphics/Design -

    • WIN: GOLD - Videography; Editing; Motion Graphics; Microsite; Medical External; Directing; Social Media Site; Facebook Engagement; Cinematography

 

THE STEVIE AWARDS 2017

  • CLIENT: ACORDA THERAPEUTICS, INC

  • CAMPAIGN: The Many Faces of OFF

    • WIN: Silver - Motivational (Facebook page)

    • WIN: Bronze - Motivational (Facebook video - Brenda;s Story)

 

THE LOVIE AWARDS 2017

  • CLIENT: ACORDA THERAPEUTICS, INC

  • CAMPAIGN: The Many Faces of OFF - Facebook page

    • Shortlist WIN: Best Education & Discovery

    • Shortlist WIN: Best Social Video Series

 

THE WEBBY AWARDS 2017

  • CLIENT: ACORDA THERAPEUTICS, INC

  • CAMPAIGN: The Many Faces of OFF

    • Webby Honoree: Social: Health & Fitnes

 

AVA DIGITAL AWARDS 2017

  • CLIENT: ACORDA THERAPEUTICS, INC

  • CAMPAIGN: The Many Faces of OFF

    • WINS (5): PLATINUM: On-camera talent; Interactive Brand Experience; Facebook Overall; Informational; Graphics

    • WINS (8) GOLD: Videography; Editing; Motion Graphics; Microsite; Medical External; Directing; Social Media Site; Facebook Engagement

 

GDUSA: 2017 HEALTH + WELLNESS DESIGN AWARDS 

  • CLIENT: ACORDA THERAPEUTICS, INC

  • CAMPAIGN: The Many Faces of OFF

    • WIN: Television, Film & Video

 

GDUSA: 2014 AMERICAN IN-HOUSE DESIGN AWARDS (selected over 4,500 entries)

  • WIN: 1st place - Golfsmith Holiday gift card design (Digital Imaging Specialist as part of the creative team)

  • WIN: 1st place - Golfsmith AdjustAbility direct mailer design (Digital Imaging Specialist as part of the creative team)

 

2014 GOLFSMITH INTERNATIONAL GENERAL MANAGERS CONFERENCE

  • PROJECT: Conference documentary

  • ROLE: Roaming Reporter, Video Editor, Animation Specialist

  • RESPONSE: Received a standing ovation by over 250 GSI general managers & guests

    • Congratulatory 2 min. speech by the CEO of Golfsmith International, Sue Gove

    • To view conference video: http://youtu.be/ISOxvGmgjM0

 

2014: HONORABLE MENTION FOR OUTSTANDING VIDEO PRODUCTION

  • DONER (national advertising agency)


AFFILIATIONS

Professional Photographers of America (PPA): Member (Current)

American Photographers of America (APA): Member (Current)

American Institute of Graphic Arts (AIGA): Member (2010-2013)

Austin AdFed - Austin Advertising Federation: Member (2010-2013)

American Advertising Federation (AAF): Freelance Photographer (2010-Current)

The Creative Group – Contracted Photographer/Digital Imaging Specialist (2011-Current)

Eivan’s Photography & Video: Contracted wedding photographer (2014-2016)


CLIENTS

  • Verizon

  • The Harlem Globetrotters

  • Nordstrom (Austin store)

  • Neiman Marcus (Austin store)

  • Golfsmith International

  • Nationstar

  • American Advertising Federation

  • Finell Designs

  • The Source magazine

  • Austin Business Journal

  • Houston Business Journal

  • GSD&M

  • Evodesk

  • Evertune

  • Ascend-Marketing

  • Zilliant

  • Acorda

  • Prista

  • CLEANfuel

  • Culinary Consultants

  • Natalie Lambert Designs

  • DWE Interprises

  • Ribbecke Guitars

  • Tabernus

  • Yellowfin Strategy & Design

  • 97 Degrees West

  • Red Eyed Fly

  • Austin Speed Shop

  • Austin Bengals Cattery

  • Art of Wigs

  • Plastic Surgery Center of Austin

  • North Austin Medical Center

  • Live Oak-Gottesman

  • And many more…