The Vision

Creating visual languages that translate brand ethos into visceral, unforgettable imagery.

My work exists at the intersection of design, storytelling, and emotional intelligence—where every frame is built not just to be seen, but to be felt. In a world oversaturated with content, I believe in crafting moments that pause the scroll and provoke curiosity, clarity, and connection.

As a creative director and commercial photographer, I shape brand identities through concept-driven visuals—where strategic thinking meets aesthetic precision. My process is immersive, intentional, and relentlessly aligned with the heart of the brand.

I work with teams and founders who want more than content. They want creative with consequence.

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With 20+ years in the commercial photography & video industry for DTC and B2B brands, Zoé Alexander naturally expanded into leading creative vision—shaping everything from lighting direction to campaign style guides to award-winning campaigns.

Next stepPartnering with brands as a full creative director, not just behind the lens, but behind the strategy too.

ADDITIONAL SKILLS:

  • Team leadership

  • Campaign development

  • Art direction

  • Brand storytelling

  • Amazon Store Aggregation

  • Moodboarding & concept pitching

  • Video Producing

  • Video Editing

  • Motion Graphics

  • Graphic Design

  • Social Media Management

  • Website Development

  • and much more… just ask!

"My passion is to create a story within layers of pixels. If your heart believes in what you see, then my job is complete." Zoé Alexander