CURRICULUM VITAE
Detail-focused, deadline-driven and seasoned Director with 20+ years’ experience in commercial photography & videography, marketing and brand development across multiple industries. Delivers technical & creative solutions; achieved through exceptional client design consultancy. Takes projects from concept through to final product; liaising with multiple stakeholders to create professional and appropriate outcomes. High proficiency with Adobe Creative Suite, Photoshop and Adobe Cloud, paired with proven commitment to maintaining technical knowledge. Stays up-to-date with trends and emerging technology; continually improves efficiency and quality of work.
EXPERT HIGHLIGHTS
Direction in Photography & Video * Creative Direction * Multimedia Production * Video Production * Canon DSLRs/lenses: Canon 5D mark III & Sony Alpha 7 mark IV * Lighting: natural/strobe * Adobe Creative Suite * Image processing * CaptureOne * Final Cut Pro X * MAC & PC formats * Chroma/Green Screen * Storyboarding * Animation * Blogging * Sound production * In-studio & on-location * Contracts & Budgeting * Pop culture & High- Fashion * Location Scouting * Talent recruitment * SWOP/Printing logistics * Creative direction * Photoshop CC * Audition CC * After Effects CC * Lightroom CC * Illustrator CC * Premiere Pro CC • Closed-Captioning * Social Media * Key Shot: 3D rendering
PROFESSIONAL EXPERIENCE
Zoe Alexander Photo Jan 2000 – Current
DIRECTOR OF COMMERCIAL PHOTOGRAPHY & VIDEOGRAPHY
Founded and established the organization with key focus on spearheading commercial photography & videography projects; catered to clients from across advertising, media, fashion and branding agencies. Led a team of up to 10 staff, negotiated contracts, oversaw project management and attained financial objectives. Functioned as a Creative Director in concept & design of photo-shoots; handled editing, technical aspects and troubleshooting, as required.
Key Clients: The Harlem Globetrotters | Verizon | Nordstrom | Neiman Marcus | SCRUM Alliance | American Advertising Association | GSD&M | Amy’s Ice Creams | The Source & M&V Magazines | Austin & Business Journal | Houston Business Journal
· Promoted the brand and sourced business through social media marketing, internet advertising and networking. Liaised with diverse stakeholders to ensure seamless operations.
· Oversaw end-to-end processes, including, but not limited to, designing, procuring resources, engaging with stakeholders, production, editing and other post-production aspects.
Password: ZAP2020
Ascend Marketing Jan 2016 – Dec 2019
SENIOR STUDIO PHOTOGRAPHER | MULTIMEDIA PRODUCER
Functioned as a single point of contact between production house and clients; oversaw end-to-end management of photography and videography assignments for key clients viz. Verizon Small Business (VSB), Acorda Therapeutics and MI7, to name a few. Utilized technical skills to produce animations, illustrations and designs; ensured effective promotion through social media marketing. Proved instrumental in sourcing additional business backed by impeccable performance and client satisfaction; spearheaded as the face of the organization to draft proposals, negotiate contracts and close business deals.
Key Projects | Content Management | Negotiation & Stakeholder Engagement
· Oversaw completion of 6 B2B campaigns for Verizon Small Business by producing 30+ YouTube videos in English & Spanish.
o Produced original content in collaboration with contractors, production houses and clients. Ensured adherence to budget, legal aspects and branding guidelines.
o Saved ~$250K by ensuring in-house production. Gained 1M+ views on social media platforms throughout the duration of the campaigns.
· Produced and executed a 3-day photography coverage plan during the Acorda Therapeutics’ annual symposium & workshops. Completed the project $15K under budget.
o Formulated original, marketable content highlighting the internal culture for the company; included 500+ head shots for the corporate employees’ business cards, communications and catalogues.
· Utilized deft photography skills to avert overheads worth $20K for outsourcing an external resource; produced a high quality, duplicate image of a medical device while adhering to branding guidelines.
Golfsmith International Jan 2012 – Dec 2014
STUDIO PHOTOGRAPHER | DIGITAL IMAGING SPECIALIST | VIDEO PRODUCER & EDITOR
Supported several critical projects in the domain of content creation, publishing, e-Commerce promotion and event management. Proved instrumental in producing quality content for several campaigns; liaised with diverse internal and external stakeholders, headed meetings, oversaw talent & location scouting and managed post-production aspects.
· ‘Anything for Golf’ Campaign; provided the statement of work, procured resources, liaised with advertising agency, collaborated with the Director of Creative Marketing and brainstormed storyboard concepts.
o Produced 4 successful commercials within 3 months for both television and YouTube channel. Saved several thousands of dollars due to in-house production.
o Received 1M+ social media views during the 6-month duration for the 2014 campaign of the Golfsmith YouTube channel. 2 of the videos also featured during the televised PGA Tour.
· Developed coverage material for the 2014 General Managers’ 3-day Conference; developed a plan of action, directed an internal team and completed 5 feature videos to be presented on day-3 grand-finale.
o Saved $10K by conducting in-house animation and editing. Received a congratulatory recognition speech by the CEO and standing ovation by the guests and senior dignitaries.
SPINDLE 360 June 2019 – Aug 2019 (2 month contract - temp)
DIRECTOR OF PHOTOGRAPHY & VIDEO
o Directed original visual assets of e-commerce products in both video and still formats
o Video Producer – SOWs, time management, budgeting, proposals and negotiations
o Developed 3D product renders using Key Shot
o Responsible for selects and edited both stills and video using Premiere Pro & Photoshop
o Oversaw photography support team and interns, talent procurement, props/staging, location scouting
o Provided creative direction in absence of a creative director
o Designed and successfully implemented practical solutions to produce optimum functionality of an otherwise dysfunctional photography studio
EDUCATION & CERTIFICATIONS
ASSOCIATES OF FINE ARTS - ART: 2010 – 2013
Certification in Visual Communications / Interactive Web & Graphics Design
Austin Community College – Austin, TX
ELANCE.COM: 2013 – CURRENT
Certified: Expert in Photography
Certified: Expert in Adobe Photoshop
AWARDS & HONORABLE MENTION
2017 VIDEOGRAPHER AWARDS
MUSIC VIDEO SUBMISSION: “Nikki” by Violet Crush
WIN: Distinction Award: Best Music Video
WIN: Distinction Award: Best Direction
WIN: Distinction Award: Best Editing
HERMES AWARDS 2017
CAMPAIGN: The Many Faces of OFF
WIN: GOLD - Facebook video: Brenda
WIN: HONORABLE MENTION - Facebook page
THE COMMUNICATOR AWARDS 2017
CLIENT: ACORDA THERAPEUTICS, INCCAMPAIGN: The Many Faces of OFFWIN: Award of Distinction: Content & Marketing-Community Building & Engagement
AVA DIGITAL AWARDS 2017:
CAMPAIGN: The Many Faces of OFF
WIN: PLATINUM - On-camera talent; Interactive Brand Experience; Facebook Overall; Informational; Graphics/Design -
WIN: GOLD - Videography; Editing; Motion Graphics; Microsite; Medical External; Directing; Social Media Site; Facebook Engagement; Cinematography
THE STEVIE AWARDS 2017
CLIENT: ACORDA THERAPEUTICS, INC
CAMPAIGN: The Many Faces of OFF
WIN: Silver - Motivational (Facebook page)
WIN: Bronze - Motivational (Facebook video - Brenda;s Story)
THE LOVIE AWARDS 2017
CLIENT: ACORDA THERAPEUTICS, INC
CAMPAIGN: The Many Faces of OFF - Facebook page
Shortlist WIN: Best Education & Discovery
Shortlist WIN: Best Social Video Series
THE WEBBY AWARDS 2017
CLIENT: ACORDA THERAPEUTICS, INC
CAMPAIGN: The Many Faces of OFF
Webby Honoree: Social: Health & Fitnes
AVA DIGITAL AWARDS 2017
CLIENT: ACORDA THERAPEUTICS, INC
CAMPAIGN: The Many Faces of OFF
WINS (5): PLATINUM: On-camera talent; Interactive Brand Experience; Facebook Overall; Informational; Graphics
WINS (8) GOLD: Videography; Editing; Motion Graphics; Microsite; Medical External; Directing; Social Media Site; Facebook Engagement
GDUSA: 2017 HEALTH + WELLNESS DESIGN AWARDS
CLIENT: ACORDA THERAPEUTICS, INC
CAMPAIGN: The Many Faces of OFF
WIN: Television, Film & Video
GDUSA: 2014 AMERICAN IN-HOUSE DESIGN AWARDS (selected over 4,500 entries)
WIN: 1st place - Golfsmith Holiday gift card design (Digital Imaging Specialist as part of the creative team)
WIN: 1st place - Golfsmith AdjustAbility direct mailer design (Digital Imaging Specialist as part of the creative team)
2014 GOLFSMITH INTERNATIONAL GENERAL MANAGERS CONFERENCE
PROJECT: Conference documentary
ROLE: Roaming Reporter, Video Editor, Animation Specialist
RESPONSE: Received a standing ovation by over 250 GSI general managers & guests
Congratulatory 2 min. speech by the CEO of Golfsmith International, Sue Gove
To view conference video: http://youtu.be/ISOxvGmgjM0
2014: HONORABLE MENTION FOR OUTSTANDING VIDEO PRODUCTION
DONER (national advertising agency)
AFFILIATIONS
Professional Photographers of America (PPA): Member (Current)
American Photographers of America (APA): Member (Current)
American Institute of Graphic Arts (AIGA): Member (2010-2013)
Austin AdFed - Austin Advertising Federation: Member (2010-2013)
American Advertising Federation (AAF): Freelance Photographer (2010-Current)
The Creative Group – Contracted Photographer/Digital Imaging Specialist (2011-Current)
Eivan’s Photography & Video: Contracted wedding photographer (2014-2016)
CLIENTS
Verizon
The Harlem Globetrotters
Nordstrom (Austin store)
Neiman Marcus (Austin store)
Golfsmith International
Nationstar
American Advertising Federation
Finell Designs
The Source magazine
Austin Business Journal
Houston Business Journal
GSD&M
Evodesk
Evertune
Ascend-Marketing
Zilliant
Acorda
Prista
CLEANfuel
Culinary Consultants
Natalie Lambert Designs
DWE Interprises
Ribbecke Guitars
Tabernus
Yellowfin Strategy & Design
97 Degrees West
Red Eyed Fly
Austin Speed Shop
Austin Bengals Cattery
Art of Wigs
Plastic Surgery Center of Austin
North Austin Medical Center
Live Oak-Gottesman
And many more…